Wall Street Journal Case Study
"The Wall Street Journal redefines the power of print as the most believable and credible newspaper"
The AMASoDak team is so excited present our work on the national AMA case competition again this year. This time, we worked on the promotion and branding strategy for The Wall Street Journal. The goal was to reestablish the brand name into a modern newspaper for all, especially the student clientele. By utilizing a combination of secondary data (provided by the national AMA), primary data, and the combined marketing knowledge of USD’s club members, AMASoDak we create a comprehensive marketing plan to be submitted for judging at the annual AMA Intercollegiate Case Competition in New Orleans in March 2019.
USD received honorable mention from our case submission. This was the 2nd highest rank in the university's history. Check out our submission at the link below!