There's no denying that Instagram is one of the most frequently visited social media sites out there. That being said, it only makes sense that companies would utilize it as a platform for their marketing campaigns. Instagram is a great resource, because it has a wide variety of users due to its visual layout and is user friendly to people of all ages.
According to the article "Picture Perfect: Is
Advertising on Instagram Worth it?" by William Tighe, advertising on Instagram is able to target individual users. What this means is that Instagram collects data for pictures an individual likes and the people that they follow so only advertisements based on their interests are seen.
In addition to this, Instagram has recently introduced their new Stories feature and it's becoming a brand favorite. This feature has gotten some heat, because it's similar to Snap Chat, but has proven easier for brands to market towards their followers as it is simpler to find an Instagram account than a Snap Chat username. By using this addition, it's created an even greater platform of communication as it provides a sense of friendship.
Social media is constantly evolving and it can be foreseen that Instagram will continue to improve their app.